List Building Newsletter #7 - Fast List Building With Ad Swaps

Ad Swaps are a powerful and cost-effective way to build your
list fast without having to shell out a fortune on paid
advertising.

To get started you will need to build your list first and be
able to deliver at a specific number of clicks with every
message you send out.

Find a like-minded partner with a list size that is broadly
similar to yours, and then you mail for the other person and
they mail for you.


Here's a more detailed look at the process...

* Your ad swap partner will send a message to their list letting
their subscribers know what giveaways you have on your squeeze
page and you do the same for their squeeze page with your list. 

* You provide each other the mails to send, with your link in
there, already to go.

* As you build a bigger list, you will be able to ad swap with
other people who have bigger lists.

* Always have backend strategy in place like a product to sell
with a few upsells or high-ticket affiliate offer or a recurring
membership offer.


Critical Elements of an Ad Swap

* Equal traffic and exposure: Both parties ought to have an
email list with a decent amount of subscribers. In other words
both parties have an equivalent audience reach/traffic count.

* Fair Placement and exposure exchange ads that are displayed in
a similar fashion. If your ads are to be placed on a blog then
both should be displayed in the same proximity. If your ads are
to be placed in a follow up series they should be positioned in
the same place in the follow up series. This makes sure everyone
is getting the same exposure.

* High relevancy ad/message MUST be relevant to the page or site
where it is placed and vice versa for your ad partner. I think
this pretty much speaks for itself. Make sure that you both have
a targeted market for the others ad.

* Remember always follow through on what you say. Do your part.
Nothing will harm you more than not following through with what
you are saying you are going to do. Think how you would feel if
you send out an ad to your list and the other party fails to
return the favor.


Some of the best places to find ad swap partners in the internet
marketing niche are the Warrior Forums and Safe Swaps.

Build your list first and ensure you can delivery at least
50-100 clicks. Then find a marketing partner who can also
deliver a similar number of clicks and you're ready to do your
first ad swap.


To Your Success,
YOUR NAME

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